Swiss bathroom specialist Laufen invited partners from the hotel industry to Venice in order to promote the dialogue between art and architecture
“Laufen is committed to supporting this cultural initiative since 2012 and is proud to be able to contribute to the diffusion of Swiss culture and tradition on such an important and internationally significant occasion. As a bathroom manufacturer which deals with very heterogeneous target groups, occasions such as the Venice Biennale and Salon Suisse give us an important opportunity to engage with opinion leaders and decision makers from the world of art and design”, explains Ilker Hussein, Manager Global Projects at Laufen.
Part of the programme was, among others, the visit of the official opening event including a boat trip through the laguna of Venice for invited guests. Furthermore, the guests had a VIP access to numerous events taking place around the Biennale where they could meet artists and curators personally. Thanks to its long-standing expertise as a premium supplier for hotel bathrooms, Laufen is aware of the close connections between art and hotels. Many hotels hold art exhibitions regularly or furnish lobby or hotel rooms with art objects like paintings or sculptures – because art adds even greater individuality to an already stylish interior design. Alongside location and service it should be an integral part of every good company”s flagship.
“If bathroom design is to continue to evolve and break down boundaries”, Ilker Hussein says, “then we have to draw on the inspiration that can be found through art. There needs to be an international dialogue between the fields of art and architecture, which is something that the Venice Biennale encourages and Salon Suisse gives Laufen an unmissable opportunity to inspire and be inspired by an international audience.”
Further details about the Salon and the subjects on specific days throughout the Summer are available at www.salonsuisse.laufen.com
For more information on Laufen contact +41 (0) 61 765 76 09, visit www.laufen.com or email export@laufen.ch
LAUFEN
120 year passion in bathroom culture. The washbasins, bath tubs and shower plates, WCs, Bidets, bathroom furniture, accessoires and faucets of the Swiss bathroom specialist bring design and quality on a high level to any bathroom.
Kontakt
Laufen Bathrooms AG
Béatrice Rüeger
Wahlenstrasse 46
4242 Laufen
+41 61 76575-54
beatrice.rueeger@laufen.ch
http://www.laufen.com
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Krefelder Straße 32
70376 Stuttgart
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